We left our corporate gigs with the big-name outdoor brands and started a boutique company with a focus on elevating the camper’s experience, a company we could be proud of. As a privately owned, founder-led company, we work fast and respond to our customers’ needs without anything getting in our way. We invest our time in quality engineered features, customer support, and great design.
Before a single product was built or even a sketch was drawn, we needed to see first hand how people use their gear and what it is they want from it. To understand this, we travelled the country to learn from them. We camped with them, we cooked with them, we roasted marshmallows around the fire with them, all to understand what’s most meaningful to them in the outdoor places that they love the most.
We discovered a few things that fundamentally shifted our thinking. We learned that an outdoor escape doesn’t have to be at the end of a hardcore 4×4 bush track. It can be a rooftop barbecue, a picnic in the park or a weekend away with friends at your favourite campsite. We discovered that good food and a relaxing drink are always at the centre of these adventures, but above all, we learned that the gathering is the activity.
We believe any time outdoors is better than none, and that you don’t have to be a seasoned hardcore camper to get out there and explore. We design and build products for not only all the “outdoorsy” people out there but also for all the “outsidesy” people as well.