Designed by seasoned travellers
Before we even began designing our products, we set out on a journey across the country to truly understand how people use their gear and what they desire from it. We camped, cooked, and shared stories around the fire with fellow campers. This hands-on research, born from our dedication to understanding our customers, became the cornerstone of our process, setting us apart from the rest. Our journey revealed insights that reshaped our thinking.
Gathering is the activity
We learned that an outdoor escape doesn’t need to involve a rugged 4×4 trek into the bush. It can be as simple as a rooftop barbecue, a picnic in the park, or a weekend getaway at your favourite campsite. We discovered that good food and a relaxing drink are often at the heart of these moments, but more importantly, we realised that the gathering itself is the activity.
For all Explorers
At our core, we believe any time spent outdoors is valuable, regardless of your experience level. Our products are designed for everyone, from seasoned adventurers to those just starting to explore the great outdoors. We’re here for the ‘outdoorsy’ and the ‘outsidesy’ alike.